Faith & Prosperity Nexus Blog
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The Cult of Personality
Steve Jobs’ resignation as CEO of Apple has been big news recently. This article, from the New York Times, is one example of the media coverage on this situation. One of the arguments being had is whether or not Apple can thrive, or at least compete as well as it has, without Jobs at the helm. The reason often given in the contrary argument? Jobs’ personality. His personality made Apple Apple. Some of the most recognizable brands or companies are often associated with their founder or their CEO, and it’s that leader’s vision that defines the company in people’s minds. When the leader is gone, those who followed the company feel that they have nothing left to follow – they find they followed the leader, not the company or brand. At least that is the thinking. And there is some truth to this. A leader’s personality sets the tone for the entire organization. This is something that I think Christian leaders should keep in mind. Their leadership, and exemplification of virtue through their actions, can be a wonderful form of apostolate, not just for their employees, but for everyone who admires and follows their company.