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Making Ideas Stick

Posted by andreasw on Mar 8, 2011 at 1:17 am

According to Chip and Dan Heath here are 6 characteristics an idea needs to have to “stick”:

  • Simplicity: the essential core of ideas
  • Unexpectedness
  • Connectedness to the listener
  • Credibility
  • Emotional Appeal
  • Wrapped in a story

Think about that next time you pitch an idea or launch a new product/service.

Here‘s a good summary of these principles, but of course buying the book is better…

 

Categories: Book Reviews, Marketing

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