Simple Company Branding Advice…

Here’s a great post Pamela Wilson wrote for IdeaMensch on how to build a memorable brand for your company.

1. Find a memorable name

2. Create a benefits-oriented tagline

3. Choose two colors and use them consistently

4. Find unique, readable fonts and use them everywhere

5. Craft your Big Brand Promise

I think naming and branding early on in a company is tricky – you can easily spend too much or too little time on it. Pamela’s guidelines strike me as a great way to do it well without over-thinking it.