Simple Company Branding Advice…
Posted by andreasw on Nov 21, 2011 at 8:29 pm
1. Find a memorable name
2. Create a benefits-oriented tagline
3. Choose two colors and use them consistently
4. Find unique, readable fonts and use them everywhere
5. Craft your Big Brand Promise
I think naming and branding early on in a company is tricky – you can easily spend too much or too little time on it. Pamela’s guidelines strike me as a great way to do it well without over-thinking it.